Life here is carefree and cool with rugged cliffs and pure white beaches. Spend time lazing away under a coconut palm. Negril is home to the famous Ricks Cafe rated among the top ten bars in the world. Negril boasts the most famous ribbon of beach in Jamaica, stretching 7 continuous miles. Rainbow coloured placards invite you to stop for a massage, dine at beachfront restaurants or sip a refreshing drink at a seaside bar. Vendors sell everything from fresh fruit and jerk chicken, handmade baskets to carvings, and sailing trips. Enjoy a fun-filled or relaxing day ... and ask us in advance for our favourite beach and dining spots!